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A trademark application is a way to protect an institution's trademarks. An institution may lose a trademark if it stops using it, if the proper renewal forms are not filed when required, or if the trademark name evolves into a generic name for the product type, or if proper quality control is not exercised over licenses. An institution can also lose a trademark if it participates in "naked licensing". This occurs when the trademark owner does not monitor the quality of licensed products. To prevent this from happening, institutions must have quality review procedures in place.

Trademark application is filed only after the trademark attorney conduct a comprehensive trademark search and when your trademark receives a favorable trademark registerability opinion, then the trademark lawyer prepare and file an application for trademark registration in a single class.

Trademark application can also be filed online by the trademark electronic application system. For applicants, federal registration is relatively straightforward process. When completing the application, the trademark or service mark should be described. It should be stated when the product was first used.

A drawing of the mark (for word marks simply use word, where as for graphic marks include a photo file of graphic images), a sample of how your proposed mark is used and the registration fee should be accompanied by the trademark application.

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