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Trademark protection is given to names, logos, and other marketing devices that are distinctive. These distinctive trademarks are sometimes referred to as "strong" trademarks also known as "inherently distinctive" marks. Trademarks may also become strong because they become well known to the public through their use over time or because of a marketing blitz. Trademarks that merely describe some feature or quality of the goods or that are based on someone's name or a geographic term are usually considered to be weak and thus unpredictable under trademark law.

Trademark protection helps in maintaining trademark rights asserting and defending against trademark claims and business issue in trademark ownership. Trademark is protected on the basis of either use or registration. Now a day’s trademark is protected by registration.

Products that are capable of infringement can be protected by trademark protection.


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